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New Products, World Cup, Holiday Table: Premium Blend's Next Chapter Pt. 5
•5:53

New Products, World Cup, Holiday Table: Premium Blend's Next Chapter Pt. 5

0:00 / 5:53

Tonight's Episode

Thirty-five years. Same 800 number. Still picking up.

That's Premium Blend in a nutshell — built on relationships, consistency, and a product that just keeps finding new audiences. In this final episode of the series, Gino Santos gives Forrest a full picture of where the brand is headed and what it looks like at home.

Highlights include:

  • A new Aguardiente (Colombian-style spirit) launching just ahead of the FIFA World Cup, with Miami games on the schedule and Premium Blend accounts already lining up launch parties
  • The long-term retail vision: getting agave wine and other products onto shelves at stores like Ralph's so consumers can take them home
  • The Santos family holiday table — roast pork, black beans and rice, and the Cuban flag in food form, shared with three generations across Miami, Jacksonville, and Nashville
  • The full drink lineup for that dinner: Santos Sangria (100% Spanish origin, grandmother's old family recipe), rum and Cokes made with Rumbero, vodka sodas made with Clear Red, and after-dinner pours of Failing Irish Cream (produced in Ireland) and Cafe Luna coffee liqueur
  • Why the margarita quietly became America's number one cocktail — and what the tequila boom means for Premium Blend's agave wine collection
  • How Premium Blend supports its accounts beyond the sale: recipe books, promotional materials, and hands-on drink-making help

A fitting close to a five-part series packed with business insight, immigrant grit, family pride, and genuinely great product storytelling.

📞 Premium Blend toll-free: 800-899-0331 🌐 premiumblend.com

@thebestwinepod

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Key Takeaways

  • Premium Blend has operated for 35 years using the same 800 number (800-899-0331) and built its brand on relationships and consistency.
  • The company is launching a new Colombian-style Aguardiente ahead of the FIFA World Cup, with Miami games scheduled and launch parties already planned by accounts.
  • Premium Blend's long-term retail strategy includes getting agave wine and other products onto shelves at major stores like Ralph's for consumer purchase.
  • The Santos family celebrates holidays with a traditional Cuban table featuring roast pork, black beans and rice, and a lineup of Premium Blend products including Santos Sangria, Rumbero rum, Clear Red vodka, Failing Irish Cream, and Cafe Luna coffee liqueur.

Frequently Asked Questions

What new product is Premium Blend launching?

A new Aguardiente (Colombian-style spirit) launching ahead of the FIFA World Cup.

What is Santos Sangria made from?

100% Spanish origin ingredients, based on Gino Santos' grandmother's old family recipe.

What support does Premium Blend provide to its accounts?

Recipe books, promotional materials, and hands-on drink-making help beyond the initial sale.

How long has Premium Blend been in business?

35 years, operating with the same 800 number throughout.

What products are in Premium Blend's drink lineup?

Santos Sangria, Rumbero rum, Clear Red vodka, Failing Irish Cream (produced in Ireland), and Cafe Luna coffee liqueur.