Ten questions, two rounds, and a whole lot of uncomfortable truths about why you pay what you pay. Rusty Cellars hosts this Pop the Quiz episode pulled from …
What does a pricing strategist know about wine? More than you'd think. Claire Wang joins Forrest Kelly to break down the psychology behind why we pay what we …
The front label said Award of Excellence. The back label said $250 and a voicemail box. In 2008, writer and researcher Robin Goldstein invented a restaurant from scratch …
Guest: Claire Wang, an international pricing expert Book: The Price of Influence — available September Topics covered: Charm pricing: why $9.99 outsells $10.00 The Stanford experiment proving price …
Guest: Claire Wang (Pricing Strategist) Upcoming Book: The Price of Influence — September Topics covered: The Stanford/Caltech MRI wine experiment — identical wines, different price tags, measurably different …
What does a bullfrog have to do with Barolo? More than you'd think. In this Wine Wednesday Back Label Story, Forrest Kelly uncorks the surprisingly rich wine philosophy …
Claire Wang was in Bordeaux for a business trip when she visited Château Pichon Baron, part of the AXA Millésimes portfolio — one of the world's largest insurance …
Ever wonder why a $18.99 bottle feels like a deal but $19 feels like a splurge? There's a reason for that — and it's not an accident. Claire …
Quiz master Rusty Cellars is back, and this time he's turning everything you heard in the Sherman Mohr interview into a full-on game show. Two rounds, five questions …
Episode Summary In this episode, host Forest Kelly is joined by Paul Cullen, former bass player for Bad Company, and Sofia Hedman, Group Travel Manager at Accent on …
Sherman Mohr is co-founder and COO of Shared Spirits, and Over50Pros. In this episode Sherman cover how wine brands fight for placement at restaurants and retail stores, how …
Ernest and Julio Gallo founded E. & J. Gallo Winery in Modesto, California in the fall of 1933, just after the repeal of Prohibition. Their starting capital was …
Build your own in under 5 minutes. Preview before you sign up — no credit card needed.
Create your free site →