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100% Blue Agave in Jalisco — But It's Not Tequila. Premium Blend Product Line Revealed Pt. 3
•5:49

100% Blue Agave in Jalisco — But It's Not Tequila. Premium Blend Product Line Revealed Pt. 3

0:00 / 5:49

Tonight's Episode

What started as a workaround for the cocktail licensing gap has evolved into something much bigger. Premium Blend's Agave Wine Collection isn't just a tequila substitute anymore — California restaurants are doing bottle service with it, customers are taking shots, and people are drinking it straight because at 48 proof, it's smoother with none of the burn.

In this episode, Gino Santos walks Forrest through:

  • The philosophy behind product development — Gino won't sell something he doesn't believe in himself
  • The full Agave Wine Collection lineup: Tequesta and Ginete (blanco-style), Guitarron (reposado-style), Guitarron Classico, Zapotec (mezcal-style), and El Guitarron Cristalino
  • Why the products are made from 100% blue agave sourced in Jalisco, Mexico — the same region as the world's finest tequilas
  • The evolution from masking the product in cocktails to serving it straight — and why that shift matters
  • How "wine snobs" remain a persistent challenge, and why the term "wine-based liquor" is a deliberate positioning decision
  • What Gino's day actually looks like as president: strategic, legal, and financial vision — thinking about next year, not today
  • A telling detail: Forrest signed up on the Premium Blend website and had samples at his door within 24 hours

The product has come a long way since the trade show days of convincing skeptics one sip at a time.

Learn more at premiumblend.com

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Key Takeaways

  • Premium Blend's Agave Wine Collection is made from 100% blue agave sourced in Jalisco, Mexico, and includes six products: Tequesta and Ginete (blanco-style), Guitarron (reposado-style), Guitarron Classico, Zapotec (mezcal-style), and El Guitarron Cristalino.
  • At 48 proof, the agave wine is smoother than tequila with less burn, and is being served straight and through bottle service in California restaurants rather than just as a cocktail mixer.
  • Gino Santos, as president, focuses on strategic, legal, and financial vision while maintaining a product philosophy of only selling items he personally believes in.

Frequently Asked Questions

What is Premium Blend's Agave Wine Collection?

A line of agave-based spirits made from 100% blue agave from Jalisco, Mexico, positioned as wine-based liquor rather than tequila, available in six styles including blanco, reposado, and mezcal-style options.

Why is it called agave wine instead of tequila?

The show notes indicate it started as a workaround for cocktail licensing gaps, and the term 'wine-based liquor' is a deliberate positioning decision to differentiate from tequila.

What proof is the agave wine?

The agave wine is 48 proof, making it smoother than tequila with less burn.

How quickly does Premium Blend ship samples?

According to the episode, samples arrived at Forrest's door within 24 hours of signing up on the Premium Blend website.