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The Process Behind CLINQ ZERO Will Surprise You Pt. 2
•6:19

The Process Behind CLINQ ZERO Will Surprise You Pt. 2

0:00 / 6:19

Tonight's Episode

Why does a wine with no alcohol cost more to make, not less? In Part 2 of this CLINQ ZERO conversation, founder Anto walks Forrest through the real economics and technology behind the brand. The name itself carries meaning — "clink" for the universal, joyful sound of a toast, "zero" borrowed from the soda world's shorthand for "without." Anto shares how the idea landed with friends and family in Italy, where tradition runs deep and non-alcoholic wine was a hard sell, even to his own mother. He also details the process that separates CLINQ ZERO from other dealcoholized wines on the market: starting from premium wine, processing at ambient temperature with no heat damage to aroma or flavor, and avoiding the sugar and natural flavoring most competitors add back in to compensate. A touch of CO2 for the sparkle and a hint of grape juice to balance acidity — that's it. Real sparkling wine, gently dealcoholized. Not a shortcut, not a compromise.

 

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Key Takeaways

  • Non-alcoholic wine costs more to make than alcoholic wine, not less, due to the specialized dealcoholization process required.
  • CLINQ ZERO uses a proprietary process that starts with premium wine and dealcoholizes it at ambient temperature to preserve aroma and flavor without heat damage.
  • Unlike most competitors, CLINQ ZERO avoids adding back sugar and natural flavorings, instead using only CO2 for sparkle and a hint of grape juice to balance acidity.
  • The brand name combines 'clink' (the sound of a toast) with 'zero' (borrowed from the soda industry's terminology for 'without').

Frequently Asked Questions

Why does non-alcoholic wine cost more to make?

The specialized dealcoholization process and technology required to preserve premium wine's aroma and flavor while removing alcohol increases production costs.

What makes CLINQ ZERO different from other dealcoholized wines?

CLINQ ZERO starts with premium wine, processes it at ambient temperature without heat damage, and avoids adding back sugar and natural flavorings that competitors typically use.

What ingredients does CLINQ ZERO contain?

Premium dealcoholized wine, CO2 for sparkle, and a hint of grape juice to balance acidity.

Where did the CLINQ ZERO name come from?

'Clink' represents the joyful sound of a toast, and 'zero' is borrowed from the soda industry's shorthand for 'without.'