Pricing Psychology, Tested: How Many Did You Get Right? Claire Wang
Tonight's Episode
Ten questions, two rounds, and a whole lot of uncomfortable truths about why you pay what you pay. Rusty Cellars hosts this Pop the Quiz episode pulled from Claire Wang's appearance on the show, covering everything from MRI brain scans proving price changes the actual experience of taste, to why a $5 wine beat a $45 wine in blind taste tests, to the single sentence a Chateau Pichon Baron director used to explain his entire pricing philosophy. Round two gets sharper with a true/false/both format testing anchoring effects, charm pricing, and whether higher price really does mean higher quality (spoiler: it's complicated). Claire Wang is a pricing strategist with 20 years in the field and author of the upcoming book The Price of Influence, out this September.
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