Premium Blend Is Giving Away Product — For the Best Possible Reason

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Tonight's Episode

Henry Santos of Premium Blend joins Forrest to talk about Raise a Glass for Colombia, the company's earthquake relief campaign. Premium Blend has deep roots in the Colombian community, and just two months before the earthquake they launched Brisa Ardiente, a wine-based Colombian aguardiente created with the community's support. Now they're giving back in a big way. Henry explains that the campaign has grown beyond its original scope: rather than just Colombian restaurants, Premium Blend is challenging all of its customers to host a one-evening fundraising event and dedicate cocktail proceeds to earthquake victims. Premium Blend supplies the product to make those cocktails at no cost, and the company has opened its Miami warehouse as a receiving center for donations being gathered and shipped to Colombia. Henry also shares the good news that his friends and contacts in Colombia are safe, while acknowledging that not everyone was so fortunate. Restaurant and bar owners can get involved by visiting premiumblend.com or calling 800-899-0331 and asking for the Colombia package.

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Key Takeaways

Premium Blend launched Raise a Glass for Colombia, an earthquake relief campaign that provides free product to customers hosting fundraising events with cocktail proceeds donated to victims.
The company recently released Brisa Ardiente, a wine-based Colombian aguardiente created with community support, two months before the earthquake struck.
Premium Blend's Miami warehouse is serving as a receiving center for donations being gathered and shipped to Colombia for earthquake relief.
The campaign has expanded beyond Colombian restaurants to challenge all Premium Blend customers to participate in one-evening fundraising events.

Frequently Asked Questions

What is Raise a Glass for Colombia?

Premium Blend's earthquake relief campaign where customers host fundraising events and dedicate cocktail proceeds to earthquake victims, with Premium Blend supplying products at no cost.

What is Brisa Ardiente?

A wine-based Colombian aguardiente created by Premium Blend with community support, launched two months before the earthquake.

How can restaurant and bar owners get involved?

They can visit premiumblend.com or call 800-899-0331 and ask for the Colombia package.

What role is Premium Blend's Miami warehouse playing?

It is serving as a receiving center for donations being gathered and shipped to Colombia.