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Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview
•20:37

Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview

0:00 / 20:37

Tonight's Episode

  • Aaron Vaccaro, CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear:

  • Aaron’s journey from finance and venture capital to building experience-driven brands

  • The Topgolf transformation—how it evolved from a driving range to an entertainment empire

  • Why Liquor Lab is the “Topgolf of cocktails”—accessible, social, hands-on

  • Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville

  • Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan

  • How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits

  • Why the focus isn’t on drinking—it’s about flavor, education, and connection

🔥 Quotables:

“You’re not just mixing cocktails. You’re mixing memories.”
“Most cocktails are riffs on six basic templates.”
“We want to break down barriers and make aspirational things accessible.”

🥂 Bonus:

  • Learn how Liquor Lab builds brand loyalty through experience

  • Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale

  • 🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY

  • Follow: @LiquorLab | @TheBestWinePod

@thebestwinepod

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