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Crafting Cocktails: An Inside Look at Liquor Lab's Unique Experience Pt. 2
•4:55

Crafting Cocktails: An Inside Look at Liquor Lab's Unique Experience Pt. 2

0:00 / 4:55

Tonight's Episode

  • Liquor Lab was established as an experiential marketing platform to enhance consumer engagement with spirits brands.
  • The unique concept behind Liquor Lab involves teaching individuals how to craft cocktails hands-on, thereby facilitating deeper brand loyalty.
  • Each class at Liquor Lab lasts 90 minutes and covers the preparation of three distinct cocktails with various themes.

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